Connecting the World, One Friend at a Time
Dorm Room Revelations
Harvard University, one of the most prestigious universities in the world, has hundreds of acres of campus and nearly 20,000 enrolled students. In 2003, a website went up for Harvard students called Course Match, which would could be used to find classes based on other people who were taking them. This was only a small dose of what would come to the Crimson Campus the following semester. Next there was the Facemash site, where the page would display pictures of two people on campus and you were able to decide which one was “hotter”. This caused one of the network servers to crash due to so many users online at once, which also led to it being forced to be shut down.
Mark Zuckerberg was a sophomore when he launched Facemash. A large reason it met so much criticism was that the students whose pictures were being voted on were never asked permission to use their photos. The Crimson, Harvard’s school newspaper, reported, “Much of the trouble surrounding the Facemash could have been eliminated if only the site had limited itself to students who voluntarily uploaded their own photos.” The idea of a website where the users themselves decided on what was made available to everyone else on the internet was where Zuckerberg saw as an opportunity. In 2004, the website became a reality. Thefacebook.com went live on February 4th.
Plenty of other students attending Harvard were gifted in the tech world, most of them even starting their own websites as well. But Mark Zuckerberg had a drive. He could see the potential in an idea and he ran with it until it materialized. He often had his personal white board filled with equations and functions. Zuckerberg had a vision for a better way of connecting students, and he wanted it to be the best he could make it.
In its beginnings, the site was open to only a select few. It started out intending to only be available to Harvard University. To make an account, you were required to have an email address with the school, which meant any student, faculty member, or alumni could create one, although the majority of users were students. Thefacebook was also different than other up and coming social websites from that era because it wasn’t advertised as a dating website. The point was to get connected with friends and stay in touch with them.
A Work of Fiction
In 2010, the movie The Social Network was released to theaters. The film, based on The Accidental Billionaires by Ben Mezrich, followed the story of how Mark Zuckerberg supposedly stole the idea for Facebook from the Winklevoss twins and also ended up getting sued by his best friend, Eduardo Saverin. Jesse Eisenberg’s portrayal of Zuckerberg is that of arrogance and narcissism. Zuckerberg on-screen was snotty, antisocial, and rude. The movie grossly distorts the actual events surrounding what happened in 2004, and focuses on the less important details such as the cases, which were eventually settled out of court, rather than the bigger picture. Yes, there were lawsuits and such, but the accusations that Zuckerberg stole from the three other students working on a similar project was blown out of proportion. The movie made it seem as if the case was cut and dry, and that Zuckerberg got the idea for Facebook from the other students when the Winklevoss twins asked him to help them start up a website for Harvard students. In reality, he had already been thinking about a social network site by the time they had approached him.
When asked about what he thought of the film, Zuckerberg wasn’t thrilled with the depiction of himself or the impression of the events, “I just wished that nobody made a movie of me while I was still alive.” The film went on to win several Oscars, which were well-deserved for its writing, directing, and score, but just because it was a quality movie doesn’t mean it was based on facts.
A quality of Zuckerberg’s that jumps on and off screen is his intellect. Preceding his Harvard days, he graduated from Phillips Exeter Academy, where he earned numerous awards in math and physics. You couldn’t help but be impressed by the guy, even if he was direct on most matters, which can make some people uneasy.
By Popular Demand
Immediately, Thefacebook was a success. In The Facebook Effect by David Kirkpatrick, it’s said that the site had over 6,000 users within the first three weeks. The book, released in 2010, goes more in depth about the first months of Thefacebook, and exposits the story of how quickly this idea took off. The more popularity the site gained, the more schools were added that were able to log in. The process to add schools was tedious, based on the school’s actual “facebook” that was their online directory of students. Thefacebook also let you see who was taking what courses and what dorm they lived in, so that information was also needed. What would later become known as status updates were largely influenced by AIM (AOL Instant Messenger) away messages. You could write a short snippet about what you were doing so your friends could see it.
As Thefacebook was spreading like wildfire, Zuckerberg and crew were constantly needing to adapt to the increasing demand. During the summer of 2004, Zuckerberg, and several of his classmates working on Thefacebook, moved out to Palo Alto, California and rented a house to set up shop for the website. The boys continued to expand to other colleges, and concurrently expanded their server count. Every time they bought a new server, Zuckerberg made sure there was space for ten times the amount of users they had at the moment, which didn’t come cheaply. In order to help slow down the foot traffic that clogged the servers, Zuckerberg and company decided to space out when a new university was added to the site. They figured out that the number of users leveled off after a certain amount of time a new college got included. They simply could not keep up with the demand for the new networking site.
There was never a question of if Zuckerberg was the leader. He knew what he wanted, and he would sometimes have “lockdowns” when the crew worked on something until the problem was fixed, which could go well into the night. Zuckerberg oversaw all that went on for Thefacebook. In The Facebook Effect, Kirkpatrick describes Zuckerberg as, “firmly and undisputedly in charge.” That first summer in Palo Alto was critical in Thefacebook’s success, and Zuckerberg was determined to press onward and get things done.
Sean Parker, originally starting out big in Napster, a music sharing website that met its demise, also saw the leadership potential in Zuckerberg. He thought the head of a company was someone who needed to be able to think on their feet in case a problem arose. Quoted in Kirkpatrick’s book, “If this happens we go this way, but if it winds up like that, then we go this other way. Mark does that instinctively.” Zuckerberg could roll with the punches, and in the end, the product would still be great.
Never Satisfied
Parker also knew that what kept Thefacebook thriving was that Zuckerberg never took it for granted. “He liked the idea of Thefacebook, and he was willing to pursue it doggedly, tenaciously, to the end. But like the best empire builders, he was both very determined and very skeptical.” Zuckerberg wasn’t the kind of person to stay content with what he had. He knew that the website needed to continue to change and evolve if he wanted it to stay successful.
A year and a half after it launched, Thefacebook had turned into a real company and had its name officially changed to Facebook on September 20th, 2005. From Kirkpatrick’s book, it’s reported that 85 percent of college students in America had accounts on the site. The next step, Zuckerberg thought, would be to widen the horizon of Facebook’s availability. A separate site was initiated just for high school students, but soon after, Zuckerberg wanted the two to combine. There were new freshman in college that still had friends in high school, but they could no longer keep in touch through the website. The point of Facebook, as Zuckerberg had always thought, was to link people to one another, no matter the demographic. So the line between the two groups was erased, and high school and college kids were now able to become friends online.
Through the use of ads on Facebook, the company was making about $1 million in revenue each month, but that was half a million dollars shy of what it took to keep the website going. Although some might be a little on edge about the prospect of losing $6 million a year, Zuckerberg was not. He honestly did not care about making money. He wanted his site to run, run properly, and make the users happy. If all that made him some cash, so be it. But it was never the focal point of the Facebook to rake in the revenue.
In the same year, Facebook added the feature of uploading photos. Up until then, the only picture that was a part of your profile was your actual profile picture. Now you could have as many on your page as you wanted, and you could tag other users as well. Zuckerberg was hesitant to add this element, because he didn’t want to complicate the website too much. But this tool allowed for another way to be able to communicate with your friends. A Facebook designer, Aaron Sittig, realized the potential of the ability to put up ordinary photos on the site. If you were to get on MySpace around the same time, those users tended to put up the best of the best pictures, but on Facebook how the photos turned out wasn’t what mattered. “We learned people were sharing these photos to basically say, ‘I consider these people part of my life, and I want to show everyone I’m close to them,’” Sittig says in The Facebook Effect. Zuckerberg’s hesitation was put at ease as the photo feature became the most popular feature of Facebook.
A Private Matter
One of the most disputed issues of Facebook is its privacy controls. There are plenty of ways to make sure those who aren’t your friend cannot see what you are posting, but other than that, things can get sticky. Kirkpatrick highlights several incidents in which someone says they are going to be in one place, but later found to be lying because something was posted on Facebook, usually a photo they were tagged in. The social media site has let people’s true colors shine through, allowing everyone else to be involved in their personal life. Significant others can snoop through pictures and status updates, trying to pin an account of mistrust on the other person. Employers will reject potential candidates if they find “provocative or inappropriate photographs or information,” says Kirkpatrick.
Facebook makes it clear that it’s impossible to keep everything you want private confidential. The privacy policy reads, “We cannot and do not guarantee that User Content you post on the Site will not be viewed by unauthorized persons.” This site was using people’s real names, so the likelihood you would end up embarrassed because someone found a photo you were tagged in is much higher than sites that use pseudonyms.
Not even half a decade after Facebook began, it was taking over the world. By the end of 2008, the site could be translated into 35 different languages. Kirkpatrick reasons that the explosion of the need to expand this aspect was due to “70 percent of Facebook’s then 145 million active users were already outside of the United States.” Mark Zuckerberg had done it. He had effectively connected people on a global scale.
Birthday Wishes
Facebook celebrated turning 10 only weeks ago, and the social network is heading in a direction with no end in sight. The number of active users, according to statisticbrain.com, is staggering at over 1 billion. Mark Zuckerberg himself has nearly 25 million followers. In September 2013, the 29 year old posted a photo of a world map coated in blue and streams of light that went from country to country. Each band of light represented all of the different friendships people have made through Facebook. The image was similar to one posted three years earlier, except the newer one was remarkably brighter. The coasts of Africa and South America are noticeably more abundant, as well as all of India, although the area where China would be is almost completely dark due to the blockage of Facebook, among other social media sites, in that country.
On the day of the site’s anniversary, Zuckerberg wrote a long post on his wall, stating how grateful he was to have made it this far, but mostly he was excited to see where Facebook would go in the next 10 years, “In the next decade, technology will enable us to create many more ways to capture and communicate new kinds of experiences.” Zuckerberg has always been about pressing forward, and he has always wanted to help not only Facebook, but the internet in general grow and connect the world. His post, receiving more than a million likes and 100,000 shares, embodies his dream since the beginning. Zuckerberg knows that today only a fraction of people in the world can access the internet. He is making it our responsibility, as well as his, to join the remaining part of the population to what we can so easily take for granted.